As you undoubtedly already know, corporate communication is about how a company communicates with employees, customers and other stakeholders by conveying information, objectives and values, with the aim of fostering effective and positive relationships.
Come with us to discover the new objectives and strategies that not everyone knows about yet!
COMMUNICATION OBJECTIVES
1. PROMOTE INNOVATION: It can encourage a climate of openness and trust within the organisation, facilitating the sharing of ideas and innovation.
2. STRENGTHEN RELATIONSHIPS WITH STAKEHOLDERS: It helps to build and maintain positive relationships with the company’s various stakeholders, including employees, customers, suppliers, investors,…
3. PROMOTE CORPORATE SOCIAL RESPONSIBILITY: Through communication, social commitment can be stimulated by increasing awareness and interest in sustainable initiatives.
Focusing on these objectives, rather than on the familiar ones, can help create a more comprehensive corporate communication strategy aligned with the organisation’s long-term goals.
BUT WHAT ARE THE MOST COMMON MISTAKES?
- Not listening carefully and underestimating the usefulness of feedback: not listening or not responding to feedback from employees, customers or stakeholders can undermine their trust and that of the company itself. Attention must also be paid to each other’s record so as not to be overly confidential or inappropriately formal.
- Getting the manners and timing wrong: Using language that is too technical can make it difficult for the audience to understand the message resulting in misunderstandings and confusion. It is also important to choose the right time to speak, especially if the message to be communicated requires calmness and concentration.
The most frequent mistakes can be due to distraction, speaking out of turn, the wrong way to ask questions and lack of feedback.
RECOGNISING AND RESOLVING THEM
Recognising common errors in communication helps to improve message clarity and become more effective communicators. When communicating, it is important to create an environment of acceptance and understanding, both in personal and professional relationships, addressing possible misunderstandings with awareness and looking for opportunities for improvement.
The best way to solve them is to work on attention and evaluation of understanding. It is important to learn to maintain focus and recognise the moment when it is lacking, trying to identify the causes. Creating an editorial calendar in such a way that you are always well organised and maintaining the same way in which you convey a message are two examples to consider in order to improve your online business strategy.
At digital punk, we work with companies to help them improve their communication without affecting their identities.
We can help you, through Brainbow, to study the communication styles of others in order to recognise them and manage them in the best way possible to ensure effective and efficient communication for your company.
Ask us how we can help you!
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