Strategies for growing existing customers

Strategies for Growing on Existing Customers is a three half-day training programme designed for all those who want to expand their sales activities on their customer base.

Who is it for?

✔ Sales and commercial managers
✔ Sales people.

Strategies for growing existing customers

Objectives of the days

The three half days cover the following topics:
✔ Strategy for increased penetration of an existing customer
✔ Mapping contacts and opportunities
✔ How to unveil new projects and upsell on existing ones

Why is Strategies for Growing Existing Customers particularly beneficial?

The first merit of the programme is that it is not a course but rather an interactive environment that allows participants to engage with each other.
✔ Each participant is incentivised to come up with ideas for his or her own reality.
✔ The focus is on practical aspects and concrete, achievable results.
✔ The activity is applied to each participant’s customer base.


The course can be organised at your premises, in an external facility or even by video. The three 4-hour modules can also be consecutive, if in attendance.

Integration with other programmes and customisation

Strategies for Growing Existing Customers can be integrated with other training programmes, especially business expansion programmes such as Researching New Markets and Contacts and
Developing opportunities and leads.

We can also create ad hoc projects to meet the specific needs of each reality. Contents and didactic form can be adapted to special requests by integrating additional practical workshops.