Developing opportunities and leads

Developing opportunities and leads is a three half-day training programme designed for all those who want to expand their sales activities to new, qualified prospects.

Who is it for?

✔ Sales and commercial managers
✔ People in sales or new business development.

Developing opportunities and leads

Objectives of the days

The three half days cover the following topics:
✔ Defining a lead conversion process
✔ Managing leads by sales cycle and priority
✔ Creation of UVPs for prospect clusters

Why is Developing opportunities and leads particularly beneficial?

The first merit of the programme is that it is not a course but rather an interactive environment that allows participants to exchange ideas.
✔ Each participant is incentivised to come up with ideas for his or her own reality.
✔ The focus is on practical aspects and concrete, achievable results.
✔ The activity is applied on the basis of each participant’s prospects.


The course can be organised at your location, in an external facility or even by video. The two 4-hour modules can also be consecutive, if in attendance.

Integration with other programmes and customisation

Developing opportunities and leads can be integrated with other training programmes, especially those on business expansion such as Researching New Markets and Contacts and
Strategies for growing existing customers.

We can also create ad hoc projects to meet the specific needs of each reality. Content and didactic form can be adapted to special requests by integrating additional practical workshops.