Researching new markets and contacts

Researching for New Markets and Contacts is a two half-day training programme designed for all those who need to expand their business and find new opportunities in their market (or open new ones).

Who is it for?

✔ Sales and commercial managers
✔ Sales or new business development managers
✔ Commercial business plan managers

Research for new markets and contacts

Objectives of the days

The two half days develop a number of points including:
✔ How to define the cornerstones of a sales expansion business plan
✔ Defining potential market targets
✔ Researching the right companies and contacts to contact
✔ Building a supporting database
✔ Designing and executing an effective lead-generation activity
✔ Using your CRM appropriately

Why is Researching new markets and contacts particularly beneficial?

The first virtue of the programme is that it is not a course but rather an interactive environment that allows participants to engage with each other.
✔ Each participant is incentivised to come up with ideas for his or her own reality.
✔ The focus is on practical aspects and concrete, achievable results.
✔ Each participant is given working models applicable to their own market.


The course can be organised at your location, in an external facility or even by video. The two 4-hour modules can also be consecutive, if in attendance.

Integration with other programmes and customisation

Researching for new markets and contacts can be integrated with other training programmes, especially business expansion programmes such as Developing Opportunities and Leads and
Strategies for growing existing customers.

We can also create ad hoc projects to meet the specific needs of each reality. Content and didactic form can be adapted to special requests by integrating additional practical workshops.